Writing Clear, Effective Email Course–Self-Study (BWC35)
- Business email writing course for self-motivated learners who don’t want instructor coaching and training
- Email writing training teaching email writing that has impact
- Dozens of interactive exercises on email writing training
- Business email course with many examples of effective business emails
- Online, informative, easy-to-read lessons in writing professional email
- Lessons in the email writing course from first draft to final draft
- Tuition $69
Video Self-Study Business Email Writing Course
- Business email writing course for self-motivated learners who don’t want instructor coaching and training
- Complete, clear email writing course in a one-hour training video session taught by Dr. Robert Hogan
- Business email course based on best practices business writers are using today to write clear, effective professional email
- Dozens of interactive exercises for email writing training
- Many examples of effective, professional emails
- Video password remains effective for later reference in writing emails
- Tuition $69
Syllabus: Writing Business Email Course
The Writing Business Email course is a video self-study course taught by Robert Craig Hogan, PhD, director of the Business Writing Center. You go through the email course at your own pace, watching the videos and answering questions. There is no instructor access or graduation certificate for the Writing Business Email course.
Content of the Writing Business Email Course
Use Short, Clear Sentences and Simple Punctuation Write Concisely
Avoid Clumsy Phrases, Complex Vocabulary, and Stiff Language
Format Your Business Emails for Readability
Proofread Your Business Emails
Write a Clear, Meaningful Subject Line
Write an Informative Beginning to Your Business Emails
Use Headings, Generalizations, and Paragraphs
Write a Cordial, Informative Conclusion to Your Business Emails
Write Enough but Not Too Much
Writing Effective Business Email Course (BWC350)
- Email course containing the best practices for business email writing
- Taught by a business college PhD professor
- Many business email writing training exercises
- Activities to practice writing email that has impact
- Easy-to-understand email training lessons
- A wide variety of business email writing examples
- Four email writing training examinations
- Writing Effective Business Email course materials stay online after graduation for later reference
- Tuition $295
Syllabus: BWC350 Writing Effective Workplace Email
The Writing Effective Workplace Email course will teach you how to write clear, well-organized professional email that has the impact you want, motivates your readers to respond as you expect, and accomplishes your business objectives. It presents a highly structured approach to writing business email you can apply to all email.
You will read the core email writing lessons teaching you how to write email that produces results. As you read the lessons, you will write and submit business emails. Your instructor will evaluate the emails, commenting on your use of all business email writing skills as well as those taught specifically in the online business email writing course.
As with the other Business Writing Center courses, the course has online lessons like the lectures in a college course. The materials contain many examples and easy-to-understand explanations. It is self-pacing, so you decide when to work. You send assignments to your instructor attached to an email. Your instructor will evaluate your writing, comment on how well you have learned the skills, and coach you through learning any skills you haven’t mastered.
Course Time: You will go through the course at your own pace, so you could complete it within a few weeks. However, you have up to four months to complete the course so you can fit the study time into your schedule. All lessons must be finished within the four-month period.
Lesson 2: Use Short, Clear Sentences and Simple Punctuation
Write an E-mail for Examination 1
Lesson 3: Write Concisely
Lesson 4: Avoid Clumsy Phrases, Complex Vocabulary, and Stiff Language
Lesson 5: Format for Readability
Lesson 6: Proofread Your E-mails
Write an E-mail for Examination 2
Lesson 7: Write a Clear, Meaningful Subject Line
Lesson 8: Write an Informative Beginning
Write an E-mail for Examination 3
Lesson 9: Use Headings, Generalizations, and Paragraphs
Lesson 10: Write a Cordial, Informative Conclusion
Write an E-mail for Examination 4
Lesson 11: Write Enough but Not Too Much
Lesson 12: Follow Up
Write an E-mail for Examination 5
Workplace Email Writing Course (BWC350) and Basic Grammar Skills Course (BWC110) Taken Together
- Business email writing course and basic business grammar course discounted when taken together
- Writing business email training and individualized business grammar training
- Grammar course teaches language, grammar, punctuation, spelling, sentence structure, word usage, and proofreading
- Business email course teaches the best practices for writing email that has impact
- Instructor is a business college PhD professor
- Extensive feedback and coaching on professional email writing
- Clear, easily understood email course lessons
- Many email writing course exercises to learn the skills
- Many business email writing examinations with extensive comments and coaching by the instructor
- Total tuition for the two courses: $595
Syllabuses: Writing Effective Workplace Email and Basic Writing Skills Tutorial
This combination of BWC350 and BWC110 is ideal because BWC350 teaches the best practices for clear, effective business email writing and BWC110 focuses on the grammar skills you need to learn. Tuition is discounted from the $640 for the courses taken individually to $595. You have four months to complete each course, meaning you have a total of eight months to complete both.
BWC350 Writing Effective Workplace Email
The Writing Effective Workplace Email course will teach you the business email writing skills you need to write clear, effective business email that has the impact you want, motivates your readers to respond as you expect, and accomplishes your business objectives. It presents a highly structured approach to business email writing that you can apply to all business email.
You will read the core lessons teaching you how to write professional email that produces results. As you read the lessons, you will write and submit business emails. Your instructor will evaluate the emails, commenting on your business email writing skills.
As with the other Business Writing Center courses, this business email writing course has online lessons like the lectures in a college course. The materials contain many examples and easy-to-understand explanations. The email course is self-pacing, so you decide when to work. You send assignments to your instructor attached to an email. Your instructor will evaluate your business email writing, comment on how well you have learned the writing skills, and coach you through learning any writing skills you haven’t mastered.
BWC110 Basic Grammar Skills Tutorial
The Basic Grammar Skills Tutorial course is for people who have problems in grammar, punctuation, spelling, word usage, or sentence structure. This grammar course will help you learn new patterns to replace the old by using your own sentences as examples. The teaching, practice, and tests are based on your own writing as much as possible. This grammar course is highly individualized. The instructor carefully evaluates writing samples and prescribes study and practice based on your unique needs for grammar training. You work on only the specific skills you need to learn, at your own pace. You have unlimited access to the instructor to ask questions about business grammar.
You will send writing samples to your instructor. Your instructor will read each sample thoroughly, identify business grammar skills you need to learn, list the sentences with problems in each area of business grammar with corrections showing how the sentences should have been written, assign readings from the grammar textbook, answer any questions you have about the business grammar skills, have you practice the skills, and give you an online quiz containing sentences from your original writing sample that you must correct in ten minutes to be sure you have learned the business grammar skills. That comprises a full cycle of analysis of your writing and training in all the business grammar skills we identify that you need. You will go through four full cycles of this work on your business grammar skills.
You may purchase the grammar textbook we use from a bookseller such as Amazon.com. However, the textbook is not required for the course. You will use online training materials to learn the business grammar skills.
21 Guidelines for Writing Professional Email
These 20 guidelines for writing professional email are the essence of the business email writing training presented in the Business Writing Center email course materials.
Professional Email Course Guideline 1
Follow good email etiquette in professional emails
- Write business emails containing only content you would be willing to send to everyone involved.
- Don’t write gossip, very personal issues, or sensitive issues in professional email.
- Business emails are commonly forwarded and circulated, so write as though everyone involved is going to read the email.
- Write nothing in business email with a hint of disparaging, slandering, or referring negatively to someone’s gender, race, nationality, or other such identity.
Professional Email Course Guideline 2
Respond to business emails promptly, even if to say “I’ll write more later.”
- Choose times to review and act on emails. Don’t read and respond to business emails every moment of the day. If something is urgent, the person should call you.
- Respond when you read the email. Avoid reading an email more than once.
- Delegate and forward business email if appropriate and tell the reader what you have done.
- Answer simple emails immediately. Don’t make readers wait to figure out whether you received the email.
- Decide when you can respond fully to business emails that require time. Tell the reader when you will accomplish the task.
- Respond to every business email, if only to say you will not continue responding.
Professional Email Course Guideline 3
Know what you want the reader to know, believe, or do.
- Be clear about what you want to accomplish in your business email.
- Write objectives in reader terms: “The reader will . . .”
- Write using the objectives as a guide. Check your business email when you’re done to be sure you will accomplish your objective.
Professional Email Course Guideline 4
Give readers everything they need or have asked for when writing email.
- Identify in the email request what the reader wants, under what conditions, by what time.
- Prepare a plan for your business email based on the words the reader used in his or her request.
- Arrange your email to provide everything the reader is asking for.
Professional Email Course Guideline 5
Write a subject line clearly describing the business email contents and importance.
- Write a subject line for every business email.
- Change the subject line when the contents of the email change.
- Convey the sense of urgency if there is one with words such as “URGENT” or “RESPONSE NEEDED.”
- Use the key terms for each topic in a business email in the subject line.
- Begin the subject line with the prominent words for the message.
- Put “you” oriented statements in the subject line.
- Don’t write a message in the subject line or begin the message and continue it in the body.
Professional Email Course Guideline 6
Write a cordial beginning or buffer to your business writing when appropriate.
- Give your business emails a positive, encouraging one by adding thanks and other cordial statements at the beginning.
- If the email contains negative information, begin with a buffer to set the tone as positively as is warranted.
- Build the team spirit and your relationship with the reader by acknowledging when you have received something you asked for.
Professional Email Course Guideline 7
Tell the reader why he or she is receiving this business email now.
- Let the reader in on as much background as necessary, but not too much.
- Include only information relevant to your objectives and the subject.
Professional Email Course Guideline 8
Organize your business emails before you begin to write.
- Always think through your business emails before writing, while you can still focus on the big picture.
- Write notes you will follow in the email. Writing a whole business email and then trying to organize it is like trying to repackage an item you want to return that just don’t seem to fit in the box.
- Organize your business email notes. Decide the order in which you must give the reader information so the reader understands.
- Put the notes in levels. Level 1 topics are the main ideas. Level 2 topics support the main ideas. Number the notes.
Professional Email Course Guideline 9
State the critical point or actions in the beginning and the end of your business email.
- State critical points after you explain the reason the reader is receiving this now.
- State actions you will perform or the reader must perform in the beginning of the business email.
- For actions, state what, who, when, where, and how the action must be performed. Avoid vagaries such as “ASAP.”
- Restate the critical points and actions at the end in a way that doesn’t sound like you’re patronizing the reader.
Professional Email Course Guideline 10
Write business email in clearly organized information blocks.
- Identify the main ideas that support or explain the central idea.
- Number the main ideas Level 1.
- Identify the ideas that support the main ideas.
- Number the supporting ideas Level 2
- Continue to number the ideas so you have an outline of the email.
- Make the Level 1 blocks stand out from one another with white space, headings, and transitions.
- Make the Level 2 blocks stand out in the same way.
- The reader should see a clear blueprint in professional email by looking at the way the writer has structured it.
Professional Email Course Guideline 11
Open every block of your business email with an indication of the contents of the block.
- Use headings liberally in business writing. Mark Level 1 blocks with headings.
- For longer business email with pages for Level 1 blocks, mark the Level 2 blocks with headings.
- Begin each block with the key terms that tell the reader what is in the block.
Professional Email Course Guideline 12
Be sure you have enough, but not too much in each block.
- Check the contents with a separate read after you finish a draft.
- Be sure you have enough information in each block to accomplish your objectives with the reader.
- Be sure you have no unnecessary information.
- Refer to your objectives as you write and after you are finished. Are you giving the reader what he or she needs to accomplish your objectives?
Professional Email Course Guideline 13
Choose a visual format for your business emails to make the blocks of information clear.
- Use white space, headings, indentations, rules, and other devices to help the reader navigate your email.
- Don’t write business emails that are large clumps of text, like a novel.
Professional Email Course Guideline 14
Identify lists in your business email and break them out with ordinals, numbers, or bullets.
- Identify lists in your business email. Break out all lists with ordinals, bullets, or numbers.
- Don’t write lists in the text, with items separated by semicolons or numbers in parentheses. Break them out into bulleted or numbered lists.
- Write numbered lists for items that must be in a specific order. Use bullets for lists with items that do not have to be in a specific order.
- Give the list a name, such as “recommendations,” “conclusions,” “times,” and so on.
- If you cannot give a list a name, it likely should be in a paragraph, not a list.
- Make list items parallel in structure. If items are sentences, all must be sentences.
- Use punctuation in lists only if the items are complete sentences.
Professional Email Course Guideline 15
Write a conclusion to your business email that achieves your goals.
- Reiterate important points in the conclusion.
- Reiterate actions in the conclusion. Include what, who, when, where, and how.
- Be clear about what the reader expects.
Professional Email Course Guideline 16
Include your contact information at the end of business email.
- Include contact information to show the reader you genuinely want contact if the reader wants it.
- Don’t rely on the email address in our header to give the reader contact information. Put it in the closing.
- Include a phone number if you want immediate results.
Professional Email Course Guideline 17
Use paragraphs to organize business email.
- Paragraphs help readers follow your writing. You improve our clarity by improving your paragraphs.
- Paragraph breaks say, “OK, I’ve finished that thought. Let’s go on to the next thought.” That helps readers.
- Learn to see changes in thought where you can help the reader follow your thought by making a new paragraph.
- Look for changes in thought at around seven lines. Don’t break at seven lines, but use that as a cue to see if you have a new thought.
- Start the paragraph by letting the reader know what your new thought is so he or she can follow your explanation.
- Don’t be afraid of one-sentence paragraph. They give emphasis and focus.
Professional Email Course Guideline 18
Write business email using words the reader will understand.
- Write using the same common, everyday words you would use if you were speaking.
- Avoid uncommon, complex, and difficult words.
- Use contractions freely.
Professional Email Course Guideline 19
Write clear, simple, straightforward sentences in your business email.
- Write using the same sentences you would speak to the reader, without overly casual statements.
- Use active voice, in which you state the actor before the action.
- Try to keep sentences to around 10 to 15 words on average. Have some shorter sentences and some longer.
- Try to keep one idea in a sentence. Combine two or three ideas if you have a good reason to do so.
- Avoid interrupting sentences with comments in the middle. Put comments at the beginning or end.
- If a sentence sounds strained or odd, revise it to make it clear and simple.
Professional Email Course Guideline 20
Write concise business email.
- Delete words that don’t add meaning. Do include words that help clarity, though.
- Delete redundancies.
- Delete the obvious.
- Use simple words in place of two or three word phrases.
Professional Email Course Guideline 21
Proofread your business email.
- Set your email to proofread emails before you send them, but don’t rely on the spelling and grammar checker.
- Read every email you write, word by word, before sending the email.
- If you change the email, proofread it again.